About FormAlert
I built this because of a one-star review that wasn't fair.
My mother's clinic lost a patient's trust over something that had nothing to do with the care she gave — she was in an emergency, and there was no way to tell the patient what was happening. FormAlert exists so that never happens again.
The situation
A day made of small things nobody had time for
None of these are dramatic on their own. Together they are why the schedule is wrong by mid-morning and why the clinic ends up hiring another person to answer the phone.
The schedule lives in four places. The notebook, the phone, the WhatsApp thread, and whatever the receptionist remembers. None of them can see each other.
Patients book on WhatsApp at 9pm. Nobody writes it in the book. By morning the slot is double-booked.
A walk-in gets seen first. Ahead of someone who booked three days ago, because the two were never on the same list.
The phone rings mid-consultation. "Too many things phone call, so staff get occupied, one extra staff is required." That extra person costs ₹12,000 a month.
Patient forgets the appointment. Nobody reminded them. The slot sits empty and it can't be got back.
A happy patient walks out. You meant to ask for a Google review. The moment passes. It never happens.
Who FormAlert is for
Built for clinics. Not hospitals.
FormAlert is for solo practitioners and small clinics — GPs, gynaecologists, dermatologists, orthopaedic surgeons, dentists, physiotherapists, psychologists, and any practitioner running their own practice in India.
Not for hospitals or clinic chains. FormAlert is a booking and patient-communication system. No EMR, no billing modules, no charting. One queue, the WhatsApp messages around it, and the review request afterwards.
One plan, ₹1,999 a month or ₹17,999 a year: a booking link, walk-ins and phone calls typed in by your staff, WhatsApp confirmations, Google review requests, online consultations with Razorpay, 24-hour and 2-hour reminders, and the waiting-room queue display. All of it, with nothing priced per doctor or per booking. What changes once is the WhatsApp number: for your 14 free days messages go out on mine unless you connect yours, and then we register a WhatsApp Business API number to your practice, in a Meta business portfolio in your name — or link the WhatsApp Business app number you already use — so patients see your clinic's name and Meta bills you for messages directly, with nothing added by me. Connecting it is one Meta popup, but almost nobody has done that before, so I go through it with you — and afterwards the number is yours, not mine. I sold a cheaper tier without the reminders once; the doctors who bought it kept arriving expecting them, so now there is one plan with everything on it. 14 days free, no card.
The founder
Why I built this
Aditya Das
Founder, FormAlert
I built FormAlert after watching my mother's gynaecology clinic in Assam get a one-star review it didn't deserve. A patient had called, been told to come in, then waited over an hour because my mother was in an emergency operation. After an hour they left — and left a one-star review.
There was no way for the clinic to tell that patient the doctor was delayed. No way for the patient to see the queue before making the trip. That's why FormAlert has a live queue — practitioners can pause it when they're with a patient, and patients can check the wait time from their phone before they arrive.
I built it for her clinic first, and everything in it is there because she asked for it — in that order. The one queue, because the notebook and the phone and the WhatsApp thread never agreed. The confirmations, because nobody had time to send them. The review request last, because by then the visits were actually getting recorded properly.
I still run FormAlert alone. No sales team, no account manager reading from a script. If you message me, you're talking to the person who wrote the code. If your appointments are spread across a notebook, a phone and a WhatsApp thread and you want them in one place, message me on WhatsApp. I'll tell you straight if FormAlert isn't the right fit.
What to do next
Try it, then decide.
Here's exactly what happens if you sign up today.
Sign up for the 14-day free trial
No card needed. You're in your dashboard in a couple of minutes.
Send review requests with 50 free credits
Add a patient's name and phone number and send — that's the whole flow, one credit per request. No booking setup required to try this part.
See if it's worth it
Send a few and watch how many patients actually leave a review. That tells you what to expect before you've paid anything.
Subscribe when you're ready
Everything is already running from the first hour — there's nothing you have to set up to start. Separately, we walk you through connecting your own WhatsApp number and get your message templates approved with you.
Your booking page can be live in 20 minutes.
14-day free trial. Full access. No credit card. Sign up and start, or schedule a demo and I'll set it up with you myself.
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