Dr. Madhumita Mazumdar used to spend hours on phone calls, WhatsApp messages, and rescheduling. Now FormAlert handles the scheduling and reminders automatically — and turns every completed visit into a Google review.
Clinic
Aries OB-GYN Clinic
Location
Guwahati, Assam
Specialty
Obstetrics & Gynaecology
Plan
Business
Dr. Mazumdar's clinic was growing — but every new patient meant more phone calls, more WhatsApp messages, and more chances for a double-booking or a missed follow-up. Her staff spent more time managing appointments than helping patients.
Walk-ins and phone bookings had no central record. Reminders went out manually, only when someone remembered. No-shows were common. Google reviews only happened when a patient thought to leave one — which was rare.
She had 42 Google reviews. She knew more reviews meant more walk-ins and calls — but there was no system for getting them.
FormAlert became the clinic's one system for scheduling. Dr. Mazumdar set up her booking page in under 20 minutes. Patients now book through a link on her WhatsApp status and Instagram, a QR code at reception, or a form on her clinic website. Walk-ins and phone bookings go in from the dashboard — everything lands in the same calendar.
Once a patient books, WhatsApp reminders go out automatically — 24 hours before the appointment, and again 2 hours before. No-shows dropped noticeably within weeks.
The biggest change was reviews. When Dr. Mazumdar marks a visit complete in the dashboard, FormAlert sends the patient a WhatsApp message asking for a Google review. She went from 42 reviews to 79 in 3 months — 37 new reviews, without asking a single patient herself.
More reviews meant more organic discovery. New patients started finding her clinic on Google Maps and calling in, with no paid advertising.
She's since added a junior doctor. Patients can book with either from the same page. Follow-ups get scheduled from the dashboard after each visit. If a patient needs to reschedule, they pick a new slot and Dr. Mazumdar confirms from her phone.
“The manual scheduling and admin chaos was a nightmare. Now patients book online, reminders go out automatically, and we get 15–20 new Google reviews every month without lifting a finger. New patients tell us they found us on Google — that never used to happen.”
Dr. Madhumita Mazumdar
Aries OB-GYN Clinic · Guwahati, Assam
The clinic now runs on a predictable workflow. Patients book themselves through whichever channel they prefer. Staff handle exceptions from the dashboard. Reminders go out without anyone thinking about them. And every completed visit feeds the clinic's Google reputation automatically.
The compounding effect of Google reviews is real. At 42 reviews, the clinic was hard to find in local search. At 79, it shows up consistently for searches like “gynaecologist in Guwahati” without any ad spend. Walk-ins and phone calls have increased directly from organic discovery.
Dr. Mazumdar now sees more patients, with less admin, and a growing reputation that brings in new patients on its own.
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