User Guide

Simple how-to guides for FormAlert

Plain steps for the things you'll actually do — no jargon. Read the whole thing before you sign up, if you like.

What FormAlert Does 1. Business Details 2. Team Schedule 3. Payments 4. WhatsApp 5. Team & Roles Share Booking Link Run Today's Queue Manage Appointments Audit Your Google Profile Request Reviews Schedule Follow-ups Credits & Plans Your Own Number Troubleshooting Start Free →

How to

Audit your Google Business Profile

Reviews raise a listing Google already understands. They can't fix one with the wrong category, no photos, or a phone number that disagrees with your booking page. This audit scores your listing out of 100 and tells you exactly what to change — and you can download it as a PDF to work through.

Do this before you start sending review requests at volume. A hundred reviews pointed at a badly set-up listing move far less than you'd expect.

Run the audit

Go to Settings → Google Audit.

It pulls your listing from Google live and scores it. No setup — it uses the Google Business Profile connected to your account.

Read the What to fix list. Each item says what's wrong, why it matters, and where in Google Business Profile to change it.

Click Download PDF to take the report away.

Haven't connected a listing yet? You'll get a search box instead — type your clinic name and pick it from the results. Connecting it properly on the Reviews page takes about thirty seconds and makes the audit load automatically from then on.

Auditing a listing that isn't yours

The audit is open to anyone at formalert.in/gbp-audit — no account, no sign-in. Click Audit another in the header, search for any business, and you get the same report.

Tip: Useful two ways: check what a competing clinic down the road has set up, and send the public link to a colleague who isn't on FormAlert yet.

One difference. The Name, address & phone check compares Google against what FormAlert shows your patients — so on a listing that isn't yours it can only confirm Google has the details at all, not that they agree with anything.

What gets checked

CheckWhat it looks at

Primary categoryThe single biggest ranking factor. A general 'Doctor' where you meant 'Orthodontist' is the most common reason a well-reviewed clinic never shows up

Profile completenessPhone number, website link, opening hours and description

PhotosWhether you have at least three. Listings with photos get noticeably more calls and direction requests

Name, address & phoneWhether Google's details match what FormAlert shows patients. Google trusts a business less when its sources disagree

These are the same checks onboarding ran on step 2 — so the two never disagree about the same listing.

Reading your score

ResultMeaning

PassNothing to do. Just don't undo it

FixSomething is missing or wrong. The card tells you where to change it

ConfirmGoogle's data is fine, but only you can say whether it's right — see below

A score of 85 or above reads as green, 60–84 amber, below 60 red.

Confirming your category

Software can read the category Google has on file, but it can't know whether that's what you actually do. So the category check starts as Confirm.

Read the category Google lists you under.

If it's right, click That's correct — mark as confirmed and your score updates.

If it's broader than what you do, change it in Google Business Profile first, then re-run the audit.

Tip: A more specific category is worth more than a dozen reviews. This is the one item on the list to get right before anything else.

Fix and re-check

Click Open Google Business at the bottom of the report.

Make your changes. Category, phone, website, hours and description are all under Edit profile; images are under Photos.

Come back and click Re-run.

Google can take a few hours to publish an edit. If the audit still shows the old value, wait and re-run later rather than changing it twice.

The PDF report

Download PDF gives you a two-page report you can print, email, or hand to whoever manages your listing.

PageContents

1Score out of 100, what Google has on file, and every outstanding fix with instructions

2Checks already passing, a four-step plan for making the changes, and why it matters

The PDF is a snapshot of what Google returned when you generated it, dated on the page — not a live view. Download a fresh one after you make changes.

Tip: If someone else runs your marketing, send them the PDF rather than a login. Everything they need is in it.

Next: Request Reviews Back to Overview

Ready to set this up for your clinic?

14-day free trial. No credit card. Setup in 10 minutes.

Get Started Free